China might not have qualified for the World Cup this year, but Nike just made a commercial that predicts a future in which the country dominates soccer.
Nike's aim is to inspire China's young soccer players. "We (Nike and W&K) saw this campaign as an opportunity to make a statement and start a conversation about football in China," say agency creative directors Matt Skibiak and Dong Hao. "Why can't China be great? This film is clearly on the side of the athletes who believe it can be. Because if no one is willing to imagine going there in their heads, they'll never get there in real life."
Credit: Sound Design Assist